Xbox CEO Phil Spencer Says There’s “No Goal” to Get Call of Duty Players to Buy Xbox
With Microsoft’s acquisition of Activision on the horizon, many are wondering what will be the company strategy moving forward when dealing with Activision IPS. This is mainly a concern for Call of Duty players, a series that was once hailed as mainly an Xbox series thanks to the online multiplayer, which didn’t use to have online crossplay options.
During an episode of the Official Xbox Podcast, Microsoft Gaming CEO and Xbox boss Phil Spencer shared, “For Call of Duty players on PlayStation and in the future on Nintendo, I want you to feel 100% part of the community. I don’t want you to feel there’s content you’re missing out on, there’s skins you’re out [on], there’s timing you’re missing out [on].”
He also shared, “We have no goal of somehow trying to use Call of Duty to get you to buy an Xbox console.”
In 2015, PlayStation secured exclusive marketing rights for the Call of Duty series, marking a shift from Xbox’s previous deal, which concluded with 2014’s Call of Duty: Advanced Warfare. PlayStation’s partnership has brought timed exclusivity for map packs, beta access, and more.
The podcast is packed with content about the acquisition, and we’ll be sure to cover it all.
You can watch the episode below:
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