Official Sonic the Hedgehog Cooler Available; Crack Open 9 Cold Ones While You Spindash with the Boys

Igloo and Sega have announced an official collaboration, where the former has produced a Sonic the Hedgehog Playmate special-edition cooler featuring members of the core 16-bit Sonic cast at Green Hill Zone.

Additionally, an “expansion pack” of the Sonic the Hedgehog Cooler Collection is planned to launch later this year, including “another Playmate cooler, a softside cooler and stainless-steel drinkware.”

Adrienne Berkes, Vice President of Marketing at Igloo, stated the following regarding this product:

“With our exciting Sonic the Hedgehog gaming cooler collaboration, we’re speeding video game fans right down memory lane at Sonic speed! Going super retro, the Sonic Playmate perfectly captures the nostalgia of the universally loved Sonic the Hedgehog game, plus it’s coming out right ahead of Sonic’s birthday (June 23) — the perfect way to celebrate the 16-bit icon with cold refreshments at-the-ready,” said Adrienne Berkes, Vice President of Marketing at Igloo.

Alex Gomez, Sr. Director, Licensing at SEGA of America, stated the following regarding this product:

“This collaboration with Igloo solidifies how Sonic the Hedgehog goes beyond the limits of solely video games,” said Alex Gomez, Sr. Director, Licensing at SEGA of America. “Fans want to be able to experience their favorite blue hedgehog on and off the screen, and the nostalgic 16-bit Sonic Playmate cooler offers a great option to bring the Sonic lifestyle with you.”

You can purchase the cooler, which can hold up to nine standard 12-ounce cans, from Igloo’s official store right now for $39.99.

Sonic Superstars will release digitally and physically for PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, and PC via Steam and the Epic Games Store in Fall 2023 for $59.99 USD.

• Sonic series producer Takashi Iizuka has confirmed that no stages from previous 2D Sonic games will appear.
• In case you missed it, check out our announcement coverage comprising screenshots, a trailer, and more.
• View ten minutes of gameplay.
• The game is confirmed to utilize Sonic Mania physics.