Sega & JAAKS Pacific Announce Sonic the Hedgehog 3 Movie Merchandise Partnership for 2024

Sega and JAAKS Pacific have announced a multi-year partnership for the upcoming Paramount Pictures-produced Sonic the Hedgehog 3 film, planned to premiere in theaters on December 20, 2024.

Various pieces of merchandise, including “action figures, plush, playsets, costumes, and costume accessories,” will arrive in late 2024 via online stores and in-person retail stores.

Kevin Feely, Vice President of Marketing at JAKKS Pacific, said the following:

“Sonic the Hedgehog 3 promises to be an exciting addition, with the Blue Blur embarking on his next thrilling journey. The Sonic movie product has been a resounding success among retail, audiences, kids, and the enthusiastic collector community. We eagerly anticipate the return of Sonic and his beloved companions and look forwarding to bringing them back in a big way in 2024.”

Michael Cisneros, Associate Director of Licensing at SEGA of America, stated the following:

“JAKKS Pacific has consistently delivered innovative, top-quality merchandise for the Sonic the Hedgehog brand. This is our third toy partnership with JAKKS for the Sonic movie franchise, and Sonic the Hedgehog 3 will be the best yet. We cannot wait to share the incredible line of toys and costumes to compliment the release of the film.”