Mental Health Charity ‘Safe In Our World’ for the Video Game Industry Has Launched

Safe In Our World, a new mental health charity for the video games industry has launched on World Mental Health Day with the aim of raising awareness of mental health issues among gamers and creators, and affecting positive change within the video games industry. The charity’s ultimate goal is to drive forward initiatives to support and help players around the world.

Safe in Our World is an accredited charity supported by industry luminaries, veterans and ambassadors across the world, and its mission is to create an online destination where people can seek help, gain access to resources and information, and discover stories from real people within and surrounding the games industry. Safe in Our World aims to enable conversations by destigmatizing the mental health conditions; helping a generation of creators, professionals, and players come together in support of each other.

Founded by gaming industry veterans Gareth Williams, Leo Zullo, and Neil Broadhead, with involvement from Aaron Cooper and Al Hibberd, who envisioned creating a haven for gamers and others dating back to 2017. The team worked meticulously to research the necessary steps to create Safe In Our World, which is supported by a diverse range of like-minded international companies and individuals equally as committed and passionate about helping those in need. Information on those involved is available to view online.

Via a press release, Chair and Trustee, Leo Zullo shared: “The video games industry creates worlds for a huge number of vulnerable people, and it is our duty to help and support them. We can reach them and share this message if we work together; we can actually make a difference. Safe In Our World is the first step in these efforts, and we’re delighted with the response within the industry and the partners and individuals who are joining this initiative.”

Via the previously mentioned press release, Gina Jackson, Trustee for Safe In Our World commented: “There’s so much work to do in both awareness and the changing of attitudes within our industry, as well as within the communities we create and serve. Safe In Our World takes its first steps today, and we’re delighted that Emily has allowed Fractured Minds to support the charity. It’s such a poignant experience, and one we’re humbled she’s allowing us to share with the world in aid of Safe In Our World.”

The first initiative from Safe In Our World is to highlight mental health issues through vital exposure in gaming experiences; beginning with an interactive story Fractured Minds from 2017 BAFTA Young Games Designer award winner, Emily Mitchell, then a young 17-year-old who found solace through game development. More projects will be announced in the coming weeks that will be supporting Safe In Our World.

Fractured Minds will depict Emily’s personal journey through mental health issues and will reflect the true spirit of the positive effects that video games can have on the lives of players. The game will be published by Wired Productions, but eighty percent of all game profits are going to be split evenly between a private fund for Emily’s future and support for Safe In Our World initiatives. It’ll launch soon, digitally, for PC, Xbox One, PlayStation 4, and Switch for $1.99.

Find out more about Fractured Minds by watching the feature video, and giving the screenshots a look below:


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Brad Crespo

Editor-in-Chief - On a quest to play as many new games as possible while trying to finish an endless backlog.