Reedpop and ESA No Longer Partnered for Future E3 Events

Reedpop, known for organizing PAX, has parted ways with the ESA, known for organizing E3.

The two announced previously they would be working together to make E3 a profitable event. In recent years, E3 has been declining in attendance due to raising the rates of their booths, among other business issues. Publishers have since opted to host their own events offsite, but that only hurt the main event further.

Further, the ESA has told the Los Angeles Convention Center, which is typically the venue for E3, that they will not be pursuing a spot for 2024. E3 may still happen in 2024, but it will not happen at the LA Convention Center.

GamesIndustry.biz, who works under ReedPop, shared comments about the split.

“We appreciate ReedPop’s partnership over the past 14 months and support their ongoing efforts to bring industry and fans together through their various events,” said ESA president and CEO Stanley Pierre-Louis.

“While the reach of E3 remains unmatched in our industry, we are continuing to explore how we can evolve it to best serve the video game industry and are evaluating every aspect of the event, from format to location. We are committed to our role as a convenor for the industry and look forward to sharing news about E3 in the coming months.”

“We have enjoyed our time working with the ESA and appreciate their commitment to the games industry as a whole,” says ReedPop’s games events boss Kyle Marsden-Kish.

“While we will not be involved with the future of E3, we look forward to seeing its evolution and where the ESA takes it.”

We’ll be sure to keep you updated on E3.