Video Games Are the Core of the Pokémon Brand, Says COO; Always Paying Attention to Fan Feedback

Video Games Are the Core of the Pokémon Brand, Says COO; Always Paying Attention to Fan Feedback

In an interview with The Guardian, the COO of the Pokémon Company, Takato Utsunomiya, discussed various facets surrounding the franchise.

Aside from ensuring that the Pokémon brand remains relevant for years to come by trying to keep the franchise consistently refreshing and appealing, a notable comment was made about the video game side of it all.

Utsunomiya emphasizes that video games are at the core of the Pokémon brand. This is somewhat surprising given the lack of quality of these releases, especially across Pokémon Scarlet and Pokémon Violet. However, it can understood that the video game releases helm the new regions and creatures of the series, with the trading card game, anime, and merchandise following afterward.

In response to critiques about the bugs of the recent game releases, Utsunomiya simply said that the company is always paying attention to feedback, though he admits there isn’t always a 100% alignment regarding what they and the fanbase desire.

You can view some relevant quotes from Utsunomiya below:

“Video games are truly at the core of the brand – and that will continue…the games are really the best way to experience the settings of each Pokémon. We really try to treat them like living creatures; you see them in the game and how they’re behaving there … In the original games, there’s quite a gap between the descriptions in the Pokédex and what you actually saw in the game.

“Regardless of whether we publicly respond, we’re always paying very close attention to the feedback and conversations happening in the communities. There are certain aspects where we can’t always be 100% aligned with what parts of the community are asking for and what we want to provide. But we do this with the desire to keep Pokémon going for a very long time, and I believe that the fans and players are aligned with us in that respect.”

You can view The Guardian’s full interview for additional comments.

The first part of the Pokémon Scarlet and Pokémon Violet DLC, The Teal Mask, is now available.

Players can anticipate new minigames, Pokémon, and activities to partake in, as well as plenty of new characters. The Teal Mask will let players visit the land of Kitakami as part of a school trip beyond the Paldea region.

In addition, a regularly held festival in the land will be conducted as players try to figure out the truth behind multiple folktales. The DLC will feature new Pokémon Okidogi, Munkidori, Fezandipiti, and the new legendary Ogerpon. There will also be partner Pokémon from previous generations arriving, new battle moves, a new Tera Type, and more.

The second part of the DLC, The Indigo Disk, will launch next month.

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