The E3 conference has largely been one of the biggest showcases of video games each year. Numerous publishers and developers use the time to reveal upcoming games and ideas that the near future holds for their products. However, in recent years, the likes of EA, Disney, and now Sony have stepped away from the event.
In a statement to GamesIndustry.biz, a Sony Interactive Entertainment spokesperson revealed that they will not appear at E3 2020, by saying, “After thorough evaluation SIE has decided not to participate in E3 2020. We have great respect for the ESA as an organization, but we do not feel the vision of E3 2020 is the right venue for what we are focused on this year. We will build upon our global events strategy in 2020 by participating in hundreds of consumer events across the globe. Our focus is on making sure fans feel part of the PlayStation family and have access to play their favorite content. We have a fantastic line up of titles coming to PlayStation 4, and with the upcoming launch of PlayStation 5, we are truly looking forward to a year of celebration with our fans.”
This is a huge missed opportunity for E3 as it struggles to stay relevant next to the many other events around the world. As for Sony, the company plans to attend hundreds of other events to spread knowledge of their games to fans of their products. It’s widely known that E3 is a more exclusive event where industry and press would gather to produce coverage of the attendee’s products. However, in recent years, the ESA has opened the door to gamers to attend the event, which has changed the environment into a more consumer showcase.
We’ll be sure to keep you updated on future events that Sony will appear at.
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