The first Persona 30th Anniversary Goods & Event Information Bureau livestream premiered earlier today, revealing new merchandise, upcoming events, and collaboration campaigns. The official anniversary website has also been updated with full details from the broadcast.
New Persona 30th Anniversary Merchandise
A large batch of new Persona-themed merchandise was announced, including items such as keychains, an original hoodie, and a clear tote bag. One of the standout additions is a new set of P30th Main Character Acrylic Stands, featuring fresh illustrations of the series’ protagonists alongside their signature weapons. The full merchandise lineup is available through the anniversary site.
Ichiban Kuji x Persona 5 Royal
Persona 5 Royal is receiving a full Ichiban Kuji lottery figure lineup, following an earlier teaser announcement. The complete selection has now been revealed, with figures set to go on sale both online and at participating physical locations across Japan starting January 31.
Persona 30th Anniversary Symphonic Concert
An orchestral concert celebrating music from every mainline Persona title has been officially announced. The event is organized and produced by Arts Innovator Japan, in partnership with event production company Metroberry.
The concert schedule includes:
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April 11 at the Bunkyo Civic Center in Tokyo
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April 18 at the Kyoto Concert Hall
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April 30 and May 1 at the Shinjuku Bunka Center
The performances will feature selections spanning the entire history of the Persona series.
Collaboration Announcements
Several anniversary collaborations were also confirmed during the stream:
A collaboration with Keio Electric Railway has been announced. A similar campaign was previously held for Persona 3 Reload. Additional details for the anniversary version will be shared at a later date.
Pop-up shops featuring anniversary goods, including apparel, diffusers, and watches, will open at Daimaru department stores. The Daimaru Tokyo store will run from March 6 to March 17, while the Daimaru Umeda store will be open from March 4 to March 17.
A collaboration pop-up shop with Sanrio has been announced for MAGNET by SHIBUYA109, running from January 30 to February 8. The shop will sell new chibi-style collaboration goods and offer special novelties.
The previously announced collaboration between Persona 3 Reload and the entertainment chain ROUND1 will run from January 30 to May 6. Newly revealed illustrations will be used for collaboration merchandise.
Thanks to Persona Central for compiling this news.
Persona 4 Revival is in the works for Xbox Series X|S, the Microsoft Store, PlayStation 5, and Steam ahead of an unknown release date. Game Pass has also been confirmed.
