OMOCAT has announced a new merchandise collaboration with SEGA and ATLUS to celebrate the 30th anniversary of the Persona series. The limited-run collection launches on July 1, 2026, at 5:00 PM PT through the official OMOCAT online store.
The Persona franchise first debuted in 1996 as a spin-off of Shin Megami Tensei and has since grown into one of ATLUS’ most recognizable RPG series. The anniversary collection brings together merchandise inspired by multiple entries across the franchise, featuring artwork created by OMOCAT’s in-house artists.
The Persona 30th Anniversary x OMOCAT lineup includes apparel, accessories, skate decks, and plushies. Items range from t-shirts and outerwear to collectible merchandise featuring characters from across the series. According to OMOCAT, the collection was designed around the distinct visual identity and style that have helped define Persona over the last three decades.
While the full collection will be available online beginning July 1, a selection of items will also be sold during Anime Expo. Additional product details and pricing have not yet been announced.
The Persona series remains one of ATLUS’ flagship properties following the success of Persona 3 Reload, Persona 5 Royal, and several spin-off releases in recent years. The franchise’s 30th anniversary celebration is expected to continue throughout 2026 with additional announcements and events.
What do you think of the Persona 30th Anniversary x OMOCAT collection? Let us know in the comments, and stay tuned to Noisy Pixel for more Persona news and coverage.
