Atlus has announced that the Persona 30th Anniversary is partnering with Beard Papa in the United States, featuring themed cream puffs, collectibles, merchandise, and decorated stores at participating locations from September 4 through October 4, 2026.
The promotion covers the series from Revelations: Persona through Persona 5 Royal. Atlus also produced original artwork for the campaign.
Five cream puff flavors will represent different entries. The Original Cream Puff is based on Revelations: Persona, while Matcha represents Persona 2: Innocent Sin. Ube S’mores takes inspiration from Persona 3 Reload, Cookies & Cream represents Persona 4 Golden, and Double Berry is based on Persona 5 Royal.
Two collectible gift sets will be offered while supplies last. The 4-Pack Gift Set contains four cream puffs, a Persona chibi sticker sheet, and an in-game code card for Persona 5: The Phantom X. The 6-Pack Gift Set includes six cream puffs, a blind-packed acrylic standee selected from eight possible designs, and a Persona 5: The Phantom X code card.
The collaboration will also introduce a merchandise lineup consisting of a ceramic mug, T-shirt, zip hoodie, and eco tote bag. Participating stores will feature Persona decorations across digital menu boards, bakery cases, posters, television displays, and other areas.
Beard Papa’s locations in Cerritos and Little Tokyo, California, will receive an additional feature in the form of large Persona 30th Anniversary murals intended as photo spots.
