Lego and Nintendo Reveal New Line of Toys That Brings 2D Platforming to the Real World

Nintendo and Lego have announced a partnership to release a lineup of Super Mario inspired Lego toys that incorporated 2D platforming in the real world.

The new Lego products will let people build a level to which they can guide Mario through, collecting coins and fighting enemies along the way. The game uses a technology developed by Nintendo and Lego and features an interactive Mario figure who has a screen on his belly that shows whether he’s collecting something and even when he’s reached the flagpole.

“We are very excited to bring Mario into the physical world through interactive and social Lego play,” said Julia Goldin, Chief Marketing Officer, EVP of the Lego Group. “With this experience, we will help millions of kids with love for Mario to engage and play in a completely new way, where they are in control of creating and playing games with their favorite character. By seamlessly incorporating the latest digital technology, Lego Super Mario is a highly social, interactive and collaborative experience for kids.”

“I have always liked Lego products and how they help children use their imagination to play,” said Takashi Tezuka, Executive Officer and Game Producer of Nintendo Co., Ltd. “The new product we created together with the Lego Group seeks to combine two different styles of play – one where you freely build the world of Mario and the other where you play with Mario in the very world that you have created.”

The product is being marketed as “neither a video game nor a traditional Lego brick-based set,” which is right, considering each block within the set aren’t really traditional Lego piece.

Lego Super Mario will launch later this year.

For now, please enjoy the trailer: