Narrative-Driven Sim-Game ‘Hello Kitty Island Adventure’ Launching Next Month on Apple Arcade

Sunblink announced they have partnered with Sanrio to release Hello Kitty Island Adventure on Apple Arcade on July 28, 2023.

The developer released a teaser trailer highlighting some gameplay aspects and characters that players will be able to meet. Further, we get a brief preview of some of the environments.

Hello Kitty Island Adventure takes place at Big Adventures Park, where Melody has just opened a gift shop and invited Hello Kitty and friends to visit. This invite extends to the player. However, upon arrival, things turn bad as the friends are separated, and the park is abandoned. Now, players will join up with Hello Kitty to restore the theme park and bring crowds back to the island.

Throughout the game, players can create their own Sanrio-style avatar and hang out with Sanrio characters like Kuromi, Badtz-Maru, Cinnamoroll, Chococat, and Aggretsuko.

“At the heart of everything we do at Sanrio are our core values of friendship, kindness, and inclusivity,” said Jill Koch, Senior Vice President of Marketing, Brand Management, and Creative at Sanrio, Inc. “In our newest game featuring Hello Kitty and friends, giving gifts, spreading kindness, and creating smiles is front-and-center. As in life, acts of kindness can engender incredible warmth and make such a positive impact on people’s lives. And since Sunblink’s mission is to create kind, collaborative, and imaginative games, we knew they were the right development partner.”

“Hello Kitty’s charming world and focus on friendship embodies our team’s philosophy toward making games, so partnering with Sanrio is a tremendous honor and privilege,” said Chelsea Howe, Chief Product Officer at Sunblink. “We can’t wait for players to fall in love—for the first time, or all over again—with iconic Sanrio characters in a rich open world they can make their own.”

You can watch the trailer below: