E3 Now Officially Dead

E3 Now Officially Dead

Stanley Pierre-Louis, the president and CEO of the Entertainment Software Association, the “nonprofit trade association that represents the games industry’s interests in the United States,” has officially announced that E3 will no longer continue.

There are several reasons for this decision, with one being the convenience of online conferences negating the need for the costs of travel, in-person booths, and other such facets. Further, the pandemic only made matters worse for the yearly event, with attendance dropping considerably.

The necessity for E3 just isn’t there anymore, thanks to individual publisher and developer showcases that target already established fans of their projects. This is somewhat saddening news for those who grew up with E3 conferences, but it’s also proof that, as Pierre-Louis says, the video game industry is growing in several respects.

Many recent occurrences, like Reedpop and the ESA no longer being partnered, only accelerated this outcome. Plus, E3 2023 was canceled months before its planned showing.

You can view a few quoted comments about the matter from Pierre-Louis with The Washington Post below:

“After more than two decades of hosting an event that has served as a central showcase for the U.S. and global video game industry,” the Entertainment Software Association (ESA) has decided to bring E3 to a close.

“We know the entire industry, players and creators alike have a lot of passion for E3. We share that passion. We know it’s difficult to say goodbye to such a beloved event, but it’s the right thing to do given the new opportunities our industry has to reach fans and partners.”

You can view the Washington Post’s full article for additional details and comments.

The official E3 Twitter account shared the following statement:

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