E3 2023 Revealed; Organizers of PAX to Take Over Production in Partnership With ESA

Well, nerds, it’s been a long few years, but E3 is coming back in 2023 after attempting a digital showcase and even canceling the event for 2022. The long-time media event has been on rocky grounds for quite some time after publishers began to pull out of the festivities to host their own events available to the public. Sony even pulled out of the show entirely opting for a press briefing instead.

E3 2023 will be organized by ReedPop, the team behind events such as PAX, Star Wars Celebration, and New York Comic Con. While the ESA will stay on board as a partner, the extent of their involvement is unknown.

The organizers share that E3 2023 will welcome back publishers, developers, journalists, content creators, manufacturers, buyers, and licensors. The event will also highlight digital showcases and feature in-person consumer components.

“It is a tremendous honor and privilege for ReedPop to take on the responsibility of bringing E3 back in 2023,” said Lance Fensterman, President of ReedPop. “With the support and endorsement of the ESA, we’re going to build a world class event to serve the global gaming industry in new and broader ways than we already do at ReedPop through our portfolio of world leading events and web sites.”

Kyle Marsden-Kish, ReedPop Global VP of Gaming who will lead the newly formed E3 team along with his global gaming live event responsibilities added, “For years, we’ve listened, heard, and studied the global gaming community’s feedback. E3 2023 will be recognizably epic—a return to form that honors what’s always worked—while reshaping what didn’t and setting a new benchmark for video game expos in 2023 and beyond.”

“We are thrilled to bring back E3 as an in-person event with ReedPop, a global leader in producing pop culture events.” continued Stanley Pierre-Louis, President and CEO of the ESA. “The past three years have confirmed that E3 convenes our industry like no other event. ReedPop brings world-class talent and a keen understanding of the video game industry, which will serve to enhance the E3 experience for years to come.”

We’ll keep you updated on E3 news.


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Azario Lopez

Hanging out max, relaxing all cool.