Mobile RPG ‘Blue Archive’ Launches in the West; Already Shot Up to No. 1 on App Store
Nexon has launched the NAT Games-developed Blue Archive on iOS and Android devices in the west.
The game has already reached the top spot on the App Store, so the developer has provided players an extra bonus to their in-game mailbox.
Blue Archive is a new IP from the publisher led by Producer Yong-ha Kim, mainly collecting waifus and taking on story missions. The gameplay focuses on its narrative, where players will witness students’ daily lives at academies and clubs.
Gameplay features unique animation styles and a constantly changing, full-3D battle between students attending academies and clubs.
In February, Blue Archive was initially released in Japan and ranked 4th and 8th in top game sales in the Google Play and App Store. A schedule for the global launch1 will be announced at a later date.
This global release will be handled by Nexon proper, while their subsidiary NAT Games works on events for Japanese players. We’ll see how this plays into the monetization and any events.
We’ll be sure to keep you updated on the game’s western development.
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